JOURNALISM PRINCIPLES THAT CAN BE APPLIED TO DIGITAL MARKETING

There are a variety of journalism principles that can drive you to the world of Digital Marketing. In marketing and advertising, knowing your audience is essential. It guides you to develop your strategy, determine the topic that your audience is interested in.  Journalists also work for the interest of the people, hence knowing your audience it very vital as it falls under principles of journalists.
 Persona is a profile that a writer creates to embody the characteristics of the target audience for whom you are writing for. It is very wise to create a persona as it helps you to speak to your target market as a marketer. Marketing is all about advertising your work in order to get customers or clients.

The marketing industry has evolved over the years. Back then marketers would struggle since the level of technology was very low their main goal was to sell products not looking at other factors. Now as we moving with the times we evolve with the world with its technology.

 Marketers look at other factors that can derail them from certain things now they aim at retailing and satisfying their customers because of competition. You have to do whatever in order to retain your customers. Now marketers they are making the world a better place by speaking to the heart, individuals and the mind.

 The driving force of the evolution of marketing back then it was industrial evolution then it moved to having access and information to technology then now we going with the flow of the new wave of technology.

The need for digital expertise is growing and many companies are looking for digital professionals plus many young people are setting up their own businesses. A journalist should follow a few principles in order to survive in the digital world.

One should also consider a few things always think about what’s new or different what’s trending and why is it relevant to the people always consider human interest angle create something that’s will attract readers and keep them engaged. Consumers are accessing digital information through many devices and many channels.

 Digital marketing means you can target specific groups reduce marketing costs analysis campaign results in detail engage in conversations with customers. Traditionally businesses focused on mass markets the 20% of the market that provides 80% of the profit but with the digital the other 80% can be profitable because we can reach so many people online.

There are other journalism principles’ that can guide  

   Accuracy

 is something that is drilled into a journalists’ head and it’s a valuable principle to live by, making sure the content of a page has the client’s correct information on it, to scheduling meetings at the right time. Accuracy can make or break the reputation of a company by just being accurate every time it’s possible to show a client how much they valued by the company.

Condensation and brevity

 are in demand for journalistic writing instead of creating blurbs about latest spring trends you can also tailor the descriptions to a specific client and their needs. Writing title tags and Meta description is a great fit for someone who loves to play around with words journalists with passion for words can incorporate their skills into the digital marketing world.

 Accountability

is also a principle that drives the journalism world applied to the digital marketing, instead of having the responsibility of being accountable to their clients and customers the value placed on accountability is priceless and there’s no reason for someone to continue working with your company if there’s no accountability?

Journalists first obligation is to tell the truth

Journalists must always tell the truth; they must check the relevancy of their sources before publishing a story. This has to be done in order to prevent publishing false stories.

Have someone else proofread your work. 

A few people can spot their own mistakes, so it is wise to have a colleague to double-check your work before you publish it. Remember that the human brain reads words rather than letters, so if the first and last letter of a word are correct, we will often read it correctly, even if the others are mixed up.